People now shop and learn in a fundamentally different way than they had ten years ago, simply put they are turning to the Internet to seek out products and information, usually starting with Google or another search engine, or by seeking out advice from friends on social sites. Inbound marketing may be a relatively new concept to most, but with the rise of the Internet it has become something that every marketing professional must have a strong grasp on, otherwise you’ll be letting potential customers fly right by your offering for another. As consumers have become more adept at avoiding traditional “interruption” or outbound marketing, marketers and communication professionals have had to find new ways reaching and attracting customers and donors, effectively “pulling” people in by making the right strategic moves and creating lots of “remarkable” content, after that those relationships need to be cultivated effectively and genuinely.